News for Wellness Minded Professionals
Wellness + Travel News, Insights & Observations
TripAdvisor recently named Sedona as one of the Top 10 Wellness Destinations worldwide! Sedona is known as a spiritual mecca with it's red-rock temples, energy vortexes and indigenous healing traditions. It draws healers, artists and spiritual guies from all over the globe, making it a perfect place for spiritual and personal enrichment of the body and the soul.
100 Things to Do in Arizona!
From 300 miles of biking trails, amazing hiking, jeep tours and scooters to expolre this amazing geography. For health, try healing massage treatments, yoga, or hypnotherapy and aura readings, Sedona has something to offer for just about everyone! There's plenty of choices for the foodie from organic sweet treats, wine and even a vegan fest in January! For the artist in you, there are plenty of galleries, jewelry and bead shops and local art classes. Check it out! Access the full list of activities here!
Read my full article in Travel Pulse, Soaring Spirits: Sedona's New Approach to Wellness, featuring an interview with Kegn Moorcroft of the Sedona Chamber & Visit Sedona and highlights of Mii Amo Spa at Enchantment Resort!
To learn more about Visit Sedona and their focus on spirtual wellness - click here!
To read more about TripAdvisor's Top 10 Wellness Destinations - click here.
Over 130 European Spas and Health Tourism professionals from 20 countries, gathered in Domburg (The Netherlands) to the ESPA Annual Congress and to celebration the ESPA Innovation Awards this past May.
The theme of this year's Congress, " Water & Health: A Way of Life" featured speakers from across the globe. I was very please to contribute and present for the 3rd time via video conference. There were many wonderful speakers from different disciplines (architecture, human resources, quality, marketing and science to name a few.) Click here to see the full agenda and to download the full program.
Camille Presents at ESPA Congress in The Netherlands via Video Conferencing
I always look forward to participating in the European Spa Association's Annual Congress. This is the 3rd time & while I presented via video conferencing this year, events like these are a great way to connect with industry leaders & hear content that is actionable in making your wellness-travel related business better.
My presentation this year was "The Guest Experience: 5 Key Elements Important to the Wellness Traveler!" Thank goodness for Zoom and for a wonderful coordination with the ESPA team - there were no glitches! I hope my schedule allows me to visit in person next time! Check out the festivities in the ESPA Congress postcard below. Well done & congratulations to the ESPA team, members, speakers and country hosts!
ESPA Innovation Award Recipients Announced!
The ESPA Innovation Awards reflects the ESPA aim of “to stimulate exchange of experience,
best practice and know-how”. ESPA created this Innovation Awards for destinations,
facilities or initiatives that represent “innovation” in the true sense of the word; that is, the
development of a new, more creative or more effective approach to any aspect of spas and
The Winners of the ESPA Innovation Awards 2018 were presented during the ESPA Annual
Congress Dinner Gala. WTW congratulates all of the awardees and recipients recongized for their work in advancing health and wellness tourism. For a full list of awardees, check out ESPA's FB page here.
Wellness Tourism Worldwide a Finalist in the ESPA Innovation Awards
Well, we would be remiss, if we didn't mention that our research was recongized. Camille Hoheb authored a chapter on wellness tourism that was peer-reviewed and published in The Sage International Encyclopedia of Travel and Tourism - and that's worth celebrating!
About ESPA (European Spa Association)
The European Spas Association is an umbrella industry organisation representing 20 European countries. The European Spa Association's global objective is to promote spas and balneology in Europe and to take care that the natural remedies based on mineral water, landscape and climate will be available to as great a number of citizens and visitors as possible.
For more information, please visit and www.espacongress.eu
Wellness Tourism Worldwide is also pleased to be a media sponsor of the European Spa Association Congress 2018!
Camille Hoheb is proud to be an Ambassador of Global Wellness Day.
Influencers offer brands the opportunity to leverage word-of-mouth on a massive scale. That's why it's so important for start-ups, entrepreneurs and companies to understand influencer marketing.
Recently I was invited to participate in the "Who's Who in LA Media" panel and mixer at BevNet Live.
According to PR expert (and influencer event organizer) Heather DeSantis explained that the objective of the event was to help attendees see through the eyes of the media in order to truly understand what makes a pitch media worthy.
Who's Who in LA Media @BevNet Live: Expert Panel & Mixer Recap
BevNET LIVE is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. As a travel writer, blogger and speaker on wellness travel, food is become increasingly important to the travel experience.
This was also perfect timing with a new leadership role as a Certified Ambassador for the World Food Travel Association, especially since wellness was included in the association's State of the Food Tourism Industry 2018 Annual Report. You can get your free copy of the 34-page report here!
Get My Swipe File
The turn out was great. media members and influencers were seated at table rounds and food brands and beverage companies round robined , ask questions and advice on how to secure influencer support and media coverage.
Influencers and media were sent questions in advance of the event. Here they are below.
Since I prepared my responses for the event, I'm happy to share them with you too because I believe in helping others be successful. If you are interested in how I responded to the questions above, simply click on the button below for a free download. Yup, it's that easy!
If you decide to download, please give us a like/share below!
Camille Hoheb is a food blogger, a wellness travel champion and a lover of the good things in life. She is featured in Travel Pulse and other publications, speaks at conferences and is the Founder of Wellness Travel Academy and Wellness Tourism Worldwide and the author of The Guide to Selling Wellness Travel. Read More.
Feel free to hit us up with your comments or questions below.
1/17/2018 0 Comments
“We’re excited to have representation in this important wellness sector among our Ambassador ranks. Camille is one of the world’s foremost experts on wellness and we feel privileged to be working with her,” says food tourism industry founder and Executive Director of World Food Travel Association Erik Wolf.
Los Angeles-based wellness tourism expert, Camille Hoheb has been appointed as the first Southern Californian Certified Ambassador to the World Food Travel Association.
The ambassadorship is an invitation-only leadership position for tourism professionals who demonstrate a commitment to food tourism and who contribute to the development and advancement of food tourism.
Camille Hoheb, President of Wellness Tourism Worldwide and Erik Wolf, President of World Food Travel Association have long supported each other’s efforts when they first announced a formal partnership agreement in 2013. Both are focused on creating economic opportunities where food and wellness intersects with travel and hospitality. Since then, wellness has gained tremendous acceptance in both the public and private sector as wellness now represents a US$4 trillion economy influencing how people eat, live, work, travel and play.
Wellness was also included as a topic of watch in the Association’s brand new State of the Food Tourism Industry 2018 Annual Report (available for free download on the Association’s website).
Mirroring the Association’s work, but adding a wellness focus, Camille provides leadership to destinations, travel suppliers, travel sellers in the promotion of wellness tourism. This is a partnership that supports both leaders’ visions.
The World Food Travel Association, the world’s leading authority on food and beverage tourism, creates economic opportunities where food and beverage meet travel and hospitality.
“As people become increasingly wellness-minded, food is an important to wellness vacations, corporate retreats, meetings and for business travel and I am thrilled to team up with the World Food Travel Association, and to be a Certified Ambassador as a champion of food, wellness and travel.” - Camille Hoheb, President, Wellness Tourism Worldwide
About Camille Hoheb
Camille Hoheb is the President of Wellness Tourism Worldwide (WTW). She has received 9 awards given for tourism marketing excellence at the One Travel Conference and was recognized as a "Trendsetter" by TravelAge West Magazine. Women in Travel and Tourism International recently awarded She is a travel writer and international speaker, and is frequently interviewed and quoted for her insights on wellness tourism. Camille is an Ambassador to Global Wellness Day in addition to being a Certified Ambassador for the World Food Travel Association. She provides wellness tourism destination assessments, workshops, leadership training and market research to tourism boards, CVB's and businesses.
Find more a www.camillehoheb.com
About Wellness Tourism Worldwide
Wellness Tourism Worldwide is a leader in education, development and promotion of wellness travel and tourism. We work with governments, businesses and non-profit organizations to increase both economic growth and well-being. For more information: www.wellnesstourismworldwide.com
About World Food Travel Association
The World Food Travel Association, the world's leading authority on food and drink tourism, with a community of 50,000+ professionals in 139 countries. Among other things, the Association runs a Professional Certification program for those seeking to expand their knowledge in culinary tourism as well as Masterclasses and a free podcast titled Eat Well Travel Better: The Business of Food Travel. Find more at www.worldfoodtravel.org
If you are struggling with all the day-to-day tasks that need to get done to keep your business running, this article is for you!
Without FOCUS, nothing really gets done.
Since time is limited, and you can't say yes(!) to everything, consciously do what brings you closer to your goals and say no to those that don't.
It's not about doing more. Focus is about mindfully making the time, investing your energy and creating the space to accomplish your goals and succeed.
In other words, focus is proactive - not reactive. Below is a thought-provoking quote by genuis Steve Jobs.
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done."
In order to make room for the yes's in your life, what BOUNDARIES do you need to set, to make sure your vision comes to light?
Here are questions to ask yourself and to help you FOCUS better every day!
Innovation is saying no to 1,000 things.” -- Steve Jobs
If you liked this article, check out, A Three Month Road Map: How to Get What You Really Want
What ONE thing will you do today to improve your focus?
Post below and let us know!
Here's one idea that is adapted from a similar program that raised thousands of dollars for a PTA while boosting awareness of the sponsoring business.
Supporting your local community helps develop relationships and increases word-of-mouth referrals!
Create a Wellness Fundraiser after school program where the school and PTA get to keep 100% of the proceeds. You can collaborate with fitness, yoga & meditation instructors, nutritionists, and others to deliver a four-week after school program where the students learn about healthy lifestyles while also having fun, exercising and learning new life skills.
At the end of the program, you can hold a graduation ceremony or some other event that celebrates the successes, is fun and sharable on social media and in PTA bulletins.
Please tell me what you think about this idea.
About the Author:
Camille Hoheb is a wellness travel expert, who has trained hundreds of professionals around the world in wellness tourism. Camille is a wellness travel speaker, wellness travel writer, wellness travel advisor, wellness travel consultant and you guessed it - loves all things wellness + travel.
As a business owner, it’s really important to have social proof. One of the best ways to do that is have your clients toot your horn for you!
Testimonials help establish credibility and build trust.
And as a result, they help convert prospects to sales!
A happy client’s genuine praise can:
That’s why I’m going to show you the exact process I recently created to obtain, organize and leverage testimonials that can help convert prospects into customers and increase sales.
Step 1: Ask for a Testimonial!
The first step is to ask! Write a letter than you can use as a template that you can tweak just a bit to personalize your approach to your clients. to ask current and past clients for a testimonial. You will want to tweak and personalize the letter and save your changes as your own master template to avoid laboring over a new testimonial request letter each time.
I’m going to show you how to write a testimonial request letter...
Most people find it easier to edit an existing piece rather than writing something new from scratch. With these templates, you can make them your own with just a few easy tweaks.
Now that the hard part is already done, all you have to do is hit the send button.
Step 2: Organize Your Testimonials
When your testimonials come in, take a few minutes to read and process them. Relish the moment.
Now is the time to actually organize them. This is essential for having relevant testimonials throughout your marketing cycle.
By keeping your testimonials current and relevant, you'll have a more accurate representation of your loyal clients and your business as a whole!
Plus – this gives you an opportunity to look back and…
Step 3: Showcase Your Testimonials
(Let the magic begin!)
It’s time to showcase your work.
You have many choices to make regarding where and how. Definitely your website is priority. Will you use text copy? A call-out? Or maybe use a testimonial app? Photos are names add validity so you will want to ensure you have asked permission to use these assets in your testimonial.
Testimonials are like a mini PR campaign! There are four different stages (attract, converst, close & delight) in marketing.
Important: In each stage you will want to have a different approach to ensure a stellar customer journey.
When you do it right, you’ll see at-a-glance how your hard work is paying off!
Customer Satisfaction Survey
(A super valuable, easily implementable & a top retention strategy)
If you are not sending out customer satisfaction surveys, you’re missing out on a a valuable retention strategy. Why? Because surveys give your client the opportunity to tell you what they think. Consider them an engagement tool very much worth the small effort. Surveys help nurture and maintain a long-term relationship with your individual customer.
Now you know exactly how to have a system and process in place for obtaining, tracking and leveraging client testimonials.
I understand if you want to re-create this process yourself and you are welcome to do so - but I've got a bette way that saves you time and effort.
Don’t feel like writing your own? Use one of mine!
There are 8 to choose from!
Save Yourself Time!
Grab this Exact System!
If you want to save yourself time & reduce your struggles then you can actually download this system right now. Just click the button below!
Download Rock Your Testimonials Nowcamillehoheb.samcart.com/products/rock-your-testimonials
(Receive 8 sample letters – PLUS, I’ll show step-by-step how to make them your own!)
I want to hear from you.
In the comments section below, let me know if this article was helpful, what you're going to use this system to rock your testimonials!
I had the good fortune of meeting Todd Shaw a couple years ago at an ISPA Media Event in L.A. purely by chance. It was one of the moments you ask a stranger if can join them at their table top so you have a place to grab a quick bite and I totally lucked out. Todd is one of the most genuinely nice guys in the wellness travel space. Easy going, humble and fun to talk to, little did I know that Todd was about to take on a huge leadership role as Chairman for the International Spa Association (ISPA). When I saw him again this year, it was like seeing an old friend. I was happy to catch up with him on his newest role as Spa Director at The Peaks Resort and Spa.
What comes immediately to mind when you think of wellness?
Wellness is a state of harmony in the mind, body and spirit, the art of feeling good. The spa industry provides an opportunity for our population to explore modalities, services, experiences and products that support wellbeing and the opportunity for people to build their team. Wellness is not about doing one thing it’s about identifying areas of opportunity in your life and lifestyle and addressing each of these as parts and as a group. Spas offer teams of professionals who’s experience can support on a micro level, focusing on specific opportunities, and macro level, as part of a team taking a global approach to an individual’s constitution. Spas are accountable to provide the knowledge, environment and guidance for success and the individuals are accountable to take action. Wellness takes work and the amount of noise in our life’s now makes that even more challenging but by building your team of wellness professionals you can find the support you need to truly find your harmony.
What are some keywords and phrases that describe wellness and why?
In your mind what's the difference, if any, between wellbeing and wellness?
I would define Wellness as being the journey to a positive state of mind, body and spirit and wellbeing as the current state.
What's your personal approach to well-being?
Currently my approach to wellness is a simple one that I try and commit to everyday.
What's Telluride's USP on wellness?
In Telluride you are surrounded by nature, the energy of the mountains, the amazing skies, the incredible climate, animals and birds playing in a protected environment. It’s an oasis to find your center without interruption, without the outside noise of our modern society. We are isolated and with that brings a sense of clarity and community. The people who live and visit here are caring, thoughtful and supportive and it creates a pure sense of community not experienced in many places. The environment in Telluride allows you to explore our world through outdoor activities and feel the energy of nature and the endorphins of sport. After a day playing, relaxing, and enjoying Telluride you can’t help but make healthy decisions because you want to feel so good so you can do it again tomorrow! The people here are natural healers, it exudes from their hearts and will instantly set a sense of calm over you. Add all that to a 42,00 sf. spa with full health club and practitioners and healers that have international training experience in different modalities and training techniques and it’s the perfect combination to practice your wellness journey and not even realize you’re doing it.
Meet Lola Roeh, the General Manager of the Osthoff Resort in Wisconsin, one of the Midwest’s premier resort destinations. I met Lola at the ISPA Media Event in Los Angeles and she has an amazing background in hospitality and tourism.
She's an active member in the American Hotel and Lodging Association, the Wisconsin Restaurant Association, and the International Spa Association (ISPA) and served as the President and Board Member of the Elkhart Lake Chamber of Commerce, and Chair and Board Member of the Elkhart Lake Tourism Commission.
Lola became the General Manager of the Osthoff Resort nearly 20 years ago. She's one smart cookie! From all of her accomplishments, you can see she's truly dedicated, diligent and well rounded. She received a Legacy Award given by the Wisconsin Department of Tourism and is a past Chair of the Wisconsin Governor’s Council on Tourism. She has served as Chair and Board Member for the Wisconsin Hotel and Lodging Association, and received the Association’s Innkeeper of the Year Award in both 2002 and 2012.
That's a lot of great experience to draw upon and so I asked her a few questions about spa and wellness.
What comes immediately to mind when you think of wellness?
Being healthy, expanded to mind, body and spirit. Holistic and the state of being whole. Proactive.
In your mind what's the difference, if any, between wellbeing and wellness?
Practicing wellness creates a state of well-being.
What makes Aspira Spa Special?
Aspira means "infused with spirit" and was created as a place to be surrounded by nature and in peace. The spa is located on the banks of river, shaped like an elks head and considered to be sacred by Native Americans. We embrace healing wisdom from indigenous people, not only from Wisconsin, but from around the world. We describe our spa experience as being holistic and organic with a revernece for nature and balance.
For more info: Aspira Spa