Influencers Invited to Share "What Makes a Pitch Truly Media Worthy"

Influencers offer brands the  opportunity to leverage word-of-mouth on a massive scale. That's why it's so important for start-ups, entrepreneurs and companies to understand influencer marketing.

Recently I was invited to participate in the "Who's Who in LA Media" panel and mixer at BevNet Live. 
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According to PR expert (and influencer event organizer) Heather DeSantis explained that the objective of the event was to help attendees see through the eyes of the media in order to truly understand what makes a pitch media worthy.   

Who's Who in LA Media @BevNet Live: Expert Panel & Mixer Recap

BevNET LIVE is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. As a travel writer, blogger and speaker on wellness travel, food is become increasingly important to the travel experience.

This was also perfect timing with a new leadership role as a Certified Ambassador for the World Food Travel Association, especially since wellness was included in the association's  State of the Food Tourism Industry 2018 Annual Report. You can get your free copy of the 34-page report here! 

Other articles you might be interested in:

• Raw Food with Matthew Kenney: Crafting the Future of Food
• Promoting Food & Wellness
• Power Breakfast Trends that You Need to Know in 2018
• Happy, Humble & Healthy Temple Food of S. Korea​

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What Makes a Pitch Truly Newsworthy: Q & A from the BevNet Influencer Event

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The turn out was great. media members and influencers were seated at table rounds and food brands and beverage companies round robined , ask questions and advice on how to secure influencer support and media coverage. ​

Influencers and media were sent questions in advance of the event. Here they are below. 

• What is your greatest advice if food brands want to be featured in the media?
• Where do you get your inspiration for writing articles?
• How do food brands leverage social media to connect with media & influencers?
• What are the most important issues & topical topics in the food industry right now?
• Product Reviews/ Love Them Or Hate Them? 
• How does PR relate to selling products?
• What are some of the current newsworthy food trends?
• What are your food predictions?

Since I prepared my responses for the event, I'm happy to share them with you too because I believe in helping others be successful.  If you are interested in how I responded to the questions above, simply click on the button below for a free download. Yup, it's that easy! 

If you decide to download, please give us a like/share below!

Author

Camille Hoheb is a food blogger, a wellness travel champion and a lover of the good things in life. She is featured in Travel Pulse and other publications, speaks at conferences and is the Founder of Wellness Travel Academy and Wellness Tourism Worldwide and the author of The Guide to Selling Wellness Travel.  Read More.

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