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Influencers offer brands the opportunity to leverage word-of-mouth on a massive scale. That's why it's so important for start-ups, entrepreneurs and companies to understand influencer marketing.
Recently I was invited to participate in the "Who's Who in LA Media" panel and mixer at BevNet Live.
According to PR expert (and influencer event organizer) Heather DeSantis explained that the objective of the event was to help attendees see through the eyes of the media in order to truly understand what makes a pitch media worthy.
Who's Who in LA Media @BevNet Live: Expert Panel & Mixer Recap
BevNET LIVE is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. As a travel writer, blogger and speaker on wellness travel, food is become increasingly important to the travel experience.
This was also perfect timing with a new leadership role as a Certified Ambassador for the World Food Travel Association, especially since wellness was included in the association's State of the Food Tourism Industry 2018 Annual Report. You can get your free copy of the 34-page report here!
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The turn out was great. media members and influencers were seated at table rounds and food brands and beverage companies round robined , ask questions and advice on how to secure influencer support and media coverage.
Influencers and media were sent questions in advance of the event. Here they are below.
Since I prepared my responses for the event, I'm happy to share them with you too because I believe in helping others be successful. If you are interested in how I responded to the questions above, simply click on the button below for a free download. Yup, it's that easy!
If you decide to download, please give us a like/share below!
Camille Hoheb is a food blogger, a wellness travel champion and a lover of the good things in life. She is featured in Travel Pulse and other publications, speaks at conferences and is the Founder of Wellness Travel Academy and Wellness Tourism Worldwide and the author of The Guide to Selling Wellness Travel. Read More.
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