Wellness Travel: Shaping America's Health & Economy

50 Key Findings Addressing Wellness in Leisure and Business Travel

Wellness Travel: Shaping America's Health & Economy provides 100 pages of unprecedented data on wellness travel in the United States, examining a broad spectrum of stakeholders and confluences between sectors affecting both population and economic health and vitality. 

Part I includes an assessment of wellness travel. The report  can be used to understand how wellness travel can play a significant role in disease prevention, workplace wellness, vacation policy development, tourism development and destination marketing.  

Part II focuses on a year long research study gathering over a 50 data points from U.S. travelers interested in wellness travel including segmented responses by age group and gender on wellness travel motivations, preferences and travel decisions.

Key Findings

  This report can be used to:
  • Better integrate wellness concepts in leisure travel and business
  • Gain understanding of wellness travel consumers, their interests, perceptions and needs as well as motivations, decisions and preferences in order to
  • Better conceptualize wellness tourism as away to mitigate health, social and environmental problems related to an urbanized, industrialized world
  • Improve, innovate and create travel products and services to positively impact health, happiness, productivity and ultimately strengthen America’s economy
  • Promote healthy lifestyle vacation travel as an engine for economic growth, personal enrichment and better work/life balance.

Who Should Read This Report:

  The Report is of Benefit To:
  • Travel Professionals: Travel Sellers, Travel Suppliers, Destinations
  • Associations: health, corporate wellness, travel and hospitality
  • Wellness Providers: Hospitals, medical groups ad health educators 
  • Wellness Practitioners: yoga, meditation, fitness, nutrition, massage and bodywork 
  • Organizations focused on: workforce sustainability, CSR & workplace wellness
  • Meeting Planners: seeking to create events that promote well-being and health
  • Educational institutions offering wellness coaching & workplace wellness programs
  • Educational institutions offering travel, tourism & hospitality programs

What is Included:

  • Demographics/Segmentation: Age, Sex, Marital Status, Education, Household Income
  • Psychographics
  • Travel Purchase Patterns: How, When, Who & What
  • Trip Planning & Trip Behavior
  • Activity Preferences
  • Consumer Motivations & Perceptions
  • Over 40 figures and tables of data to aid in developing a smart, targeted approach to your marketing and communications plan to reach U.S. wellness travel consumers.