What Consumers Want in a Wellness Travel Experience
Wellness & sustainability go hand-in-hand. Health conscious consumers know their well-being is tied to the health of the planet and seek destination that align with their values. Travel and hospitality brands from airports, airlines, hotels, restaurants and attractions around the world have taken note and are addressing problems of pollution, greenhouse gases, loss of biodiversity and resource waste because wellness travelers spend more, stay longer and are often repeat visitors.
Sense of (Soft) Adventure
Wellness consumers are often intrepid travelers. They are inspired by adventures in nature and the great outdoors that invigorate mind, body and spirit. Soft adventure travel is paving the way to transformative experiences in which the wellness adventurers feels they have returned home a better version of themselves.
As the world becomes more fragmented, devisive, time compressed and more stressful, people are seeking through purpose-driven travel experiences to reconnecting with oneself, with a partner, family member, to the world, to to nature and God.