Photo used under Creative Commons from ** RCB **
Last month a group of wellness tourism experts were invited to participate in The Future of Wellness Tourism, presented by The World Spa and Wellness Conference. Below is the replay. With the dynamic exchange of insights, observations and projections, I'll be creating a series of shorter posts along with my answers to the many questions posed in and off screen.
Q. Wellness tourism was a very strong trend before Covid 19, growing twice as fast as regular tourism. What is your perspective for the next 6 to 12 months?
A. As perceptions about safety improve, there will be less and less concerns about contracting Covid19 and as a result there will be more comfort going out and participating in local activities as well as local traveling. On the economy side, there are concerns about the personal financial impact of coronavirus and concern about the national and world economies. All factors combined, I think we can agree that generally people are eager to celebrate, to reconnect with others, to try something new, to create wonderful memories and to re-invest in themselves --- these are all reasons travel is missed and why it will bounce back. There will be those who will want to indulge and to pamper themselves. How this will look will vary. While most will stay closer to home, there will be a smaller subset people of wellness adventurers, more Millennials than Boomers, willing to take calculated risks in order to travel further distances. Wellness resorts and local retreats will be attractive and should benefit from a regional pull. Leisure travelers will avoid air travel and cruise lines will have a much tougher time making a comeback. The skyrocketing increase in travel insurance will continue, especially for “cover for any reason” clauses. The stress of self-quarantine will be a motivation for wellness vacations - girls getaways at beach locations with some indulgence, solo travel centering around fitness and group hikes, and soft adventure vacations for family.
The Future of Wellness Tourism (Replay: May 12, 2020)