Marketing Family Vacations to PTAs & Schools

Here's one idea that is adapted from a similar program that raised thousands of dollars for a PTA while boosting awareness of the sponsoring business.

Supporting your local community helps develop relationships and increases word-of-mouth referrals! 

Create a Wellness Fundraiser after school program where the school and PTA get to keep 100% of the proceeds. You can collaborate with fitness, yoga & meditation instructors, nutritionists, and others to deliver a four-week after school program where the students learn about healthy lifestyles while also having fun, exercising and learning new life skills.

Program Benefits:

1. The benefit to parents and their children is that you are providing a much need emphasis on well-being.
2. The benefit to the school and PTA is that you are raising money for them.
3. The benefit to you is that you are nurturing key relationships with moms who are typically the decision maker when it comes to vacation taking. 
4. By inviting wellness instructors you are creating goodwill by giving them exposure they wouldn't have otherwise had.  

You can also create useful handouts that would appeal to PTA members, moms and family members  such as checklists, tips and trips related to family travel. 

At the end of the program, you can hold a graduation ceremony or some other event that celebrates the successes, is fun and sharable on social media and in PTA bulletins. 

Please tell me what you think about this idea. 

• Will you try this in the future? 
• Are there any stumbling blocks you need help with?
• If you tried this  -- please let me know!
• Want to buy our white label checklists you can use to market your business? Contact me here.

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About the Author:

Camille Hoheb is a wellness travel expert, who has trained hundreds of professionals around the world in wellness tourism. Camille is a wellness travel speaker, wellness travel writer, wellness travel advisor, wellness travel consultant and you guessed it - loves all things wellness + travel.