News for Wellness Minded Professionals
Wellness + Travel News, Insights & Observations
Wellness tourism has been gaining momentum over the last several years. Invited to give a webinar to members of the National Tour Association (NTA), I was pleased to see the level of interest continues to grow, especially among this group. Since NTA only partners with the best the industry has to offer I was especially pleased at the huge compliment to provide education on wellness travel and tourism to NTA membership.
To give some background, NTA is a long established, well-respected group of seasoned tourism professionals and is considered a leading business-building association for professionals serving customers traveling to, from and within North America. Members include 1,500 tour operators who buy and package travel product domestically and around the world and over 600 destinations and 1,500 tour suppliers.
If registration is a sign of interest, well, wellness travel was on par with other webinars so we took that to be a good sign. There were registrants from around the world (but mainly from the US) representing destinations, suppliers, travel agents and tour operators. Also, attendees had a lot of great questions and the level of engagement was good. Also, it looked like no one dropped off the webinar early - another good sign. Lastly - the thanks you's starting coming in by chat. All of these factors showed us (NTA & me) that wellness tourism among these stakeholder groups is of interest and one of the take-aways to tour operators, especially in the U.S. - the wellness travel world is your oyster. This is an untapped market with very little competition and huge market potential. Questions you will want to ask yourself if you are tour operator - do you want to dedicate your business to wellness travel or add on wellness to your existing offering? Adventure, food and faith tourism are synergistic already....What will your brand stand for? How will you connect with your consumers? Will you be the face of your wellness tours? Will you incorporate "wellness" into your brand strategy? (This is key for SEO as well as for being invited for speaking at conferences, press inquiries etc)
If you are an association, business or group who would like to have WTW present a wellness travel webinar to your stakeholders, send an inquiry here.
Here's What NTA Had to Say....
Great job, thank you! Your presentation spoke to our diverse membership of tour operators suppliers and destinations through-out North America and around the world! It was fascinating information and very well done!