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As a business owner, it’s really important to have social proof. One of the best ways to do that is have your clients toot your horn for you!
Testimonials help establish credibility and build trust.
And as a result, they help convert prospects to sales!
A happy client’s genuine praise can:
That’s why I’m going to show you the exact process I recently created to obtain, organize and leverage testimonials that can help convert prospects into customers and increase sales.
Step 1: Ask for a Testimonial!
The first step is to ask! Write a letter than you can use as a template that you can tweak just a bit to personalize your approach to your clients. to ask current and past clients for a testimonial. You will want to tweak and personalize the letter and save your changes as your own master template to avoid laboring over a new testimonial request letter each time.
I’m going to show you how to write a testimonial request letter...
Most people find it easier to edit an existing piece rather than writing something new from scratch. With these templates, you can make them your own with just a few easy tweaks.
Now that the hard part is already done, all you have to do is hit the send button.
Step 2: Organize Your Testimonials
When your testimonials come in, take a few minutes to read and process them. Relish the moment.
Now is the time to actually organize them. This is essential for having relevant testimonials throughout your marketing cycle.
By keeping your testimonials current and relevant, you'll have a more accurate representation of your loyal clients and your business as a whole!
Plus – this gives you an opportunity to look back and…
Step 3: Showcase Your Testimonials
(Let the magic begin!)
It’s time to showcase your work.
You have many choices to make regarding where and how. Definitely your website is priority. Will you use text copy? A call-out? Or maybe use a testimonial app? Photos are names add validity so you will want to ensure you have asked permission to use these assets in your testimonial.
Testimonials are like a mini PR campaign! There are four different stages (attract, converst, close & delight) in marketing.
Important: In each stage you will want to have a different approach to ensure a stellar customer journey.
When you do it right, you’ll see at-a-glance how your hard work is paying off!
Customer Satisfaction Survey
(A super valuable, easily implementable & a top retention strategy)
If you are not sending out customer satisfaction surveys, you’re missing out on a a valuable retention strategy. Why? Because surveys give your client the opportunity to tell you what they think. Consider them an engagement tool very much worth the small effort. Surveys help nurture and maintain a long-term relationship with your individual customer.
Now you know exactly how to have a system and process in place for obtaining, tracking and leveraging client testimonials.
I understand if you want to re-create this process yourself and you are welcome to do so - but I've got a bette way that saves you time and effort.
Don’t feel like writing your own? Use one of mine!
There are 8 to choose from!
Save Yourself Time!
Grab this Exact System!
If you want to save yourself time & reduce your struggles then you can actually download this system right now. Just click the button below!
Download Rock Your Testimonials Nowcamillehoheb.samcart.com/products/rock-your-testimonials
(Receive 8 sample letters – PLUS, I’ll show step-by-step how to make them your own!)
I want to hear from you.
In the comments section below, let me know if this article was helpful, what you're going to use this system to rock your testimonials!