WTW has established the following roles as guiding principles of its activities:

• WTW provides a variety of services to partners including the scheduling and coordination of a number of education-based, knowledge-sharing and networking activities and events. 
• WTW is involved in wellness tourism curriculum development and industry research.
• WTW provides direct services to partners that will aid in advancing the wellness tourism industry forward with government agencies and destination management companies and their constituents.
• Event participation at regional and global conferences, trade shows & workshops.
• Communication will be in the form of research reports, quick-surveys, conference engagements, social media and The Wellness Tourism Journal.