Wellness Tourism Glossary

What is Wellness Tourism?

Wellness tourism is purpose-driven travel to improve well-being in mind, body or spirit; 
encompassing discovery, connectivity, transformation and fulfillment
promoting positive engagement between people, cutures and nature.

Who is the Core (Primary) Wellness Traveler?

A core wellness traveler is a consumer who's primary trip purpose is to improve their well-being in mind, body and spirit and who is mindful of their impact on others and in the world.  

What is an Incidental Wellness Traveler (aka Secondary Wellness Traveler)

​An incidental wellness traveler (otherwise referred to as a secondary wellness traveler) is consumer who’s wellness experience is incidental to their trip purpose. They may book a single spa treatment, work out in the hotel gym or eat a plant-based meal to maintain their healthy lifestyle habits on the road but their not seeking an immersive wellness vacation.