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  • Wellness Tourism Worldwide
    • About
    • Contact
    • Media >
      • Wellness Travel Journal
      • Press Releases
  • Wellness Travel Academy
  • Presentations, Keynotes & Workshops
    • Speaker Inquiry
  • Reports
    • Wellness Travel: Shaping America's Health & Economy
    • US Vacationers - Health, Happiness & Productivity
    • The Guide to Selling Wellness Travel >
      • La Guia Para Vender Viajes de Salud y Bienestar
    • Infographics
  • News
  • Wellness Destination Strategy
  • Wait List
  • Glossary
  • Case Studies
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Wellness Tourism Glossary

What is Wellness Tourism?

Wellness tourism is purpose-driven travel to improve well-being in mind, body or spirit; encompassing discovery, connectivity, transformation and fufillment by promoting positive engagement between people, cultures and nature.

What is Wellness Tourism?

Wellness tourism is purpose-driven travel to improve well-being in mind, body or spirit; 
encompassing discovery, connectivity, transformation and fulfillment
promoting positive engagement between people, cutures and nature.

What is a Wellness Destination Assessment? 

A wellness destination assessment  is a navigational process to evaluate tourism assets, identify key stakeholders, and the understand key issues in order to create a roadmap for developing a wellness tourism strategy.   It is a roadmap for both current and future wellness tourism develop.

Let WTW assist you. We are experienced in conducting wellness tourism destination assessments and can also help implement the a strategy through a broad range of tourism development, training and promotional services.

Who is the Core (Primary) Wellness Traveler?

A core wellness traveler is a consumer who's primary trip purpose is to improve their well-being in mind, body and spirit and who is mindful of their impact on others and in the world.  

What is an Incidental Wellness Traveler (aka Secondary Wellness Traveler)

​An incidental wellness traveler (otherwise referred to as a secondary wellness traveler) is consumer who’s wellness experience is incidental to their trip purpose. They may book a single spa treatment, work out in the hotel gym or eat a plant-based meal to maintain their healthy lifestyle habits on the road but their not seeking an immersive wellness vacation.

What is a wellness vacation? 

A wellness vacation is a mental journey in which the traveler has both achieved something special and learned something important to them.
A wellness vacation is a mental journey in which the traveler has both achieved something special and learned something important to them. 

What is an Airport Wellness Assessment?

An airport wellness assessment is a thorough review of an airport's assets, activities, and supporting amenities: including the passenger experience, effectiveness of marketing efforts, customer service, and airport brand. Similar to a wellness destination assessment it is conducted through the eyes of a first-time visitor.
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