Wellness Tourism Glossary
What is Wellness Tourism?
What is Wellness Tourism?
Wellness tourism is purpose-driven travel to improve well-being in mind, body or spirit;
encompassing discovery, connectivity, transformation and fulfillment
promoting positive engagement between people, cutures and nature.
encompassing discovery, connectivity, transformation and fulfillment
promoting positive engagement between people, cutures and nature.
What is a Wellness Destination Assessment?
A wellness destination assessment is a navigational process to evaluate tourism assets, identify key stakeholders, and the understand key issues in order to create a roadmap for developing a wellness tourism strategy. It is a roadmap for both current and future wellness tourism develop.
Let WTW assist you. We are experienced in conducting wellness tourism destination assessments and can also help implement the a strategy through a broad range of tourism development, training and promotional services.
Let WTW assist you. We are experienced in conducting wellness tourism destination assessments and can also help implement the a strategy through a broad range of tourism development, training and promotional services.
Who is the Core (Primary) Wellness Traveler?
A core wellness traveler is a consumer who's primary trip purpose is to improve their well-being in mind, body and spirit and who is mindful of their impact on others and in the world.
What is an Incidental Wellness Traveler (aka Secondary Wellness Traveler)
An incidental wellness traveler (otherwise referred to as a secondary wellness traveler) is consumer who’s wellness experience is incidental to their trip purpose. They may book a single spa treatment, work out in the hotel gym or eat a plant-based meal to maintain their healthy lifestyle habits on the road but their not seeking an immersive wellness vacation.
What is a wellness vacation?
A wellness vacation is a mental journey in which the traveler has both achieved something special and learned something important to them.
What is an Airport Wellness Assessment?
An airport wellness assessment is a thorough review of an airport's assets, activities, and supporting amenities: including the passenger experience, effectiveness of marketing efforts, customer service, and airport brand. Similar to a wellness destination assessment it is conducted through the eyes of a first-time visitor.