To tap growing consumer hunger for travel that supports wellness, travel sellers need to discuss vacations in language that speaks to their clients’ motivations, needs and emotional triggers.
That’s the advice from Camille Hoheb, a longtime consultant on health, health care and tourism and a featured speaker at the Well-Being and Medical Travel Conference 2012, June 20-21, at the Phoenician in Scottsdale, Ariz.. To see the full article click here

Will the spa industry’s next move be to become a healthcare provider?  The spa industry has come far in regard to educating professionals and consumers on the health benefits of traditional spa treatments. Take massage as an example. The US National Institutes of Health is spending $2.7m on massage research today, up from $1.5m in 2002. More research adds to the credibility of massage and therefore it is more widely understood, accepted and more easily marketed. This is just one example of a spa treatment, but an important one, as it paves the way for other treatments.
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From Baby Boomers to Gen Y, there’s a huge demographic for whom wellness-themed travel has appeal.To help agents reach them, Travel Market Report asked Camille Hoheb, co-founder of the international trade alliance Wellness Tourism Worldwide (WTW), to share tips and marketing advice.. For the full article click here

Industry experts, including Camille Hoheb, WTW Founder, were cited in this article forecasting wellness. The spa industry has been trumpeting the wellness message over mere pampering for several years, but recent initiatives show that this may now be moving beyond marketing speak...To download a copy, click below.

Attendees at the Well-Being Travel Conference 2012 will hear from keynote speakers, panelists and seminar presenters who are leaders in their fields. Co-sponsored by Well-Being Travel and Travel Market Report, the Well-Being Travel Conference 2012 will take place June 20-21  To register  visit www.well-beingtravelconference.com.

US consultancy Global Spa & Wellness business advisor Camille Hoheb on what's next for spas     How can the industry better communicate to consumers? CH: With the push tow […]